Joining me on the Podcast today is Wendy Keir, a 50 year old location independent business coach and mentor from the UK.
Wendy has built up a profitable business by providing intensive, high ticket 1:1 business coaching with female entrepreneurs who specialise in ‘personal transformation’. She explains that her ideal clients are coaches, experts, speakers, consultants and authors aged 40+, who help other people to change their lives.
How Wendy’s Business Coaching Offer Works
Wendy’s coaching business is built around three parts: 1. Helping her clients to develop the right abundance mindset towards money and business. 2. Helping her clients to articulate their offer and to value it correctly through the right pricing. 3. Helping her clients to market effectively, utilising interactive social media such as Facebook Live . In these events, a host can interact in real time with Facebook followers through a live video, answering questions that they ask in real time. She then encourages her clients to follow this up with a sales call.
Each client earns her up to £5,000 and she’s made £83,000 in revenue over the last two years.
Perhaps the most interesting aspect of Wendy’s offer is that she uses the exact same process that she coaches to market and secure her own ideal clients. First she asks her audience what topics they would like her feedback on. She then plans a Facebook Live event, and lets her audience know about it. The audience sends in their questions to her whilst she is broadcasting, and she answers them. She then follows this up with a link where people can book in for a further call for more assistance from Wendy. It is at this point that Wendy will sell her business coaching services. Currently based in Thailand, Wendy has been location independent for nearly two years and is travelling with her husband.
In the interview we talk about:
- How Wendy’s business works.
- Who her ideal clients are.
- Why Wendy and her husband decided to become location independent.
- How she uses Facebook Lives to market her business, and why it works for her particular audience.
- Her 20202 business goal – to host a virtual summit.
- The challenges of being location independent.
- Her tips for other entrepreneurs who are thinking about setting up a nomadic business.
Find out more about Wendy’s latest programme – The #SHINEBRIGHT signature talk immersion on her website www.getclientsonline.co.uk
>>Join the growing number of people aged 40 and above who are location independent, working from their laptops from anywhere in the world. Download my short, free eBook which shows you how to make a plan which is realistic and works for you<<
Liked The GenerationXit Podcast? Subscribe today:
Step this way for more interviews on the blog.
Would you like a free copy of my new eBook, Become location independent over 40? Get yours here.
Thanks for listening and I’ll see you in Episode 5!